Who is choosing?

Hosts making a tomato-based Easter main

For a sauce, casserole, vegetable bake or braised dish, compare declared sugars without overlooking texture. Visible pieces may suit a rustic sauce, while finely chopped tomatoes give a more even base.

Shoppers comparing nutrition labels

Use the sugars figure per 100g to compare tins. A lower figure than another product’s does not, by itself, establish that the tin can be marketed as ‘reduced sugar’.

Cooks checking for added sweeteners

Read the ingredient list separately from the nutrition table if you want to know whether sugar or syrup is named. If the recipe allows, gentle simmering can reduce the sauce without adding sugar.

What should you check?

Start with the per-100g label, then decide whether texture, salt and the quantity you will use change which tin suits the dish.

Priority What to check Your needs
Declared sugars Compare ‘of which sugars’ per 100g on like-for-like tins. Read the ingredients separately for named sugar or syrup; neither check alone establishes a ‘reduced sugar’ claim. I want to compare the tomatoes going into my sauce using the same nutrition measure, rather than relying on words such as ‘sweet’ or ‘ripe’.
Tomato texture Check whether the tin contains standard or finely chopped tomatoes. Consider whether the recipe calls for visible pieces or a more even sauce. For a rustic casserole, I would welcome tomato pieces. For a sauce with fewer visible pieces, finely chopped tomatoes make more sense.
Salt and ingredients Compare salt per 100g as well as sugars, particularly if other ingredients bring salt to the dish. Check the current ingredient list rather than assuming tins use the same recipe. If my Easter dish includes stock, cheese or olives, I want to see the tin’s salt declaration before choosing it.
Quantity and storage Check the number and size of tins, the best-before date and the instructions for opened contents on the product you buy. A multipack works for me only if I can use or store the remaining tins and follow the opened-tin instructions.

Common buying mistakes

  • Treating flavour words as a sugars measurement

    Descriptions such as ‘sweet’ or ‘rich’ do not tell you the ‘of which sugars’ value. The figures for the four products compared here run from 2.5g to 3.8g per 100g, according to their Marks & Spencer, ASDA Groceries and Napolina product information.

    Compare the per-100g nutrition lines, then read the ingredients if you also want to check for named sugar or syrup.

  • Calling a lower figure ‘reduced sugar’

    Being lower than another tin in this comparison is not the same as qualifying for a regulated nutrition claim. The Advertising Standards Authority’s guidance says nutrition claims must be authorised and meet the applicable criteria.

    Describe the specific figures when comparing tins; do not treat this comparison as a claim printed on either product.

  • Checking sugars but overlooking the recipe

    ASDA Groceries lists 2.8g sugars and 0.30g salt per 100g for finely chopped Mutti, while Napolina describes its standard chopped tomatoes as chunky. A sugars figure alone does not settle either the salt or texture choice.

    Decide which matters for your dish, then compare sugars, salt and chopping style on the current labels.

  • Buying more tins than the meal needs

    A multipack may leave opened tomatoes to use after lunch, and storage instructions differ between products.

    Check the pack quantity and the tin’s instructions for storing and using opened contents before buying.

    Unused opened tomatoes may go to waste if they cannot be used within the product’s stated storage period.

Brand and product references

These label and product-description details refer to the named tomato products, not every tin from each brand.

M&S

M&S Italian Tomatoes are a 400g standard chopped option for a sauce or bake where declared sugars are a leading consideration.

  • Marks & Spencer lists 2.5g sugars per 100g and ingredients including Italian chopped tomatoes, tomato juice and citric acid.
  • That figure does not, on its own, establish an authorised ‘reduced sugar’ claim.

Mutti

Mutti Finely Chopped Tomatoes offer a finer-cut alternative when fewer visible tomato pieces suit the dish.

  • ASDA Groceries lists 2.8g sugars per 100g for the 4 x 400g product and names tomato and salt as ingredients.
  • The same listing gives 0.30g salt per 100g; compare that figure if salt matters for the recipe.

Napolina

Napolina Chopped Tomatoes are a standard chopped option when pieces of tomato are wanted in a sauce or casserole.

  • Napolina describes the product as chunky and suitable for thick sauces.
  • Napolina lists 3.6g sugars per 100g, above the M&S and Mutti figures in this specific comparison.

ASDA

ASDA Chopped Tomatoes are a 400g own-label standard chopped option.

  • ASDA Groceries lists tomatoes, concentrated tomato juice and citric acid as ingredients.
  • Its listed 3.8g sugars per 100g is above the other three named products in this comparison.

Tinned tomato options on Joybuy

These chopped and finely chopped tins offer different textures for an Easter lunch sauce or casserole. Compare each current label’s sugars, salt and ingredients before choosing.

KTC Chopped Tomatoes 400G tin

KTC Chopped Tomatoes 400G

A chopped-tomato option for a sauce or casserole. Check the current tin for its sugars and salt per 100g, ingredients and opened-tin instructions.

View on Joybuy
Mutti Finely Chopped Tomatoes 4 x 400g pack

Mutti Finely Chopped Tomatoes 4 x 400g

The finely chopped format suits a sauce where fewer visible tomato pieces are wanted. ASDA Groceries lists 2.8g sugars and 0.30g salt per 100g for this 4 x 400g product; check the current pack before buying.

View on Joybuy
Napolina Chopped Tomatoes 4 x 400g pack

Napolina Chopped Tomatoes 4 x 400g

Consider this standard chopped format for a sauce or casserole where visible tomato pieces matter. Napolina lists 3.6g sugars per 100g for its chopped tomatoes; check the current pack’s nutrition and ingredients.

View on Joybuy

Questions about choosing and storing

Does a lower sugars figure mean a tin is ‘reduced sugar’?

No. A lower ‘of which sugars’ figure supports a comparison between the named products, but it does not itself establish an authorised nutrition claim. The Advertising Standards Authority’s guidance says nutrition claims must be authorised and meet the applicable criteria.

Which standard chopped tin has the lowest declared sugars in this comparison?

M&S Italian Tomatoes list 2.5g sugars per 100g, compared with 3.6g for Napolina Chopped Tomatoes and 3.8g for ASDA Chopped Tomatoes, according to Marks & Spencer, Napolina and ASDA Groceries. Those figures compare these named products; check the current tins before buying.

Should I use standard or finely chopped tomatoes for Easter lunch?

Choose standard chopped tomatoes if visible pieces suit your sauce, casserole or braise; consider finely chopped Mutti if you want a more even tomato base. The texture decision is separate from comparing sugars and salt per 100g.

What should I do with opened tinned tomatoes?

Follow the storage and use-by-after-opening instructions on the tin you buy. If you have leftovers, transfer them to a suitable covered container and refrigerate them in line with those instructions.

Which label details matter when buying tinned tomatoes?

Check the ingredient list, sugars and salt per 100g, tin quantity and best-before date. For an Easter dish, also check whether the tomatoes are standard or finely chopped so the texture suits the recipe.