Who these formats suit

The useful distinction is between biscuits supplied in separate portions and biscuits sold in a compact outer pack.

Shoppers packing separate portions

Schär’s five portion packs suit a lunchbox or a bag when you want to take some custard creams without opening the whole supply. This describes the packaging, not the size of each biscuit.

Shoppers checking vegan and free-from labels

Sainsbury’s Free From is labelled vegan, gluten-free and milk-free; Lovemore describes its custard creams as vegan, gluten-free, wheat-free and milk-free. Schär is labelled vegan, gluten-free and lactose-free. If an allergen matters to you, check the current pack’s ingredients and precautionary statements separately from its vegan wording.

Shoppers switching from conventional biscuits

A familiar product name or vegetarian label is not enough to establish vegan suitability. M&S lists dried whey and dried skimmed milk in its Extra Cream Custard Creams, while the vegan options named here carry their own suitability statements.

What to check before choosing

Check the vegan label first, then decide whether you need separate portions or simply a smaller outer pack. Treat any allergy-related requirement as a separate label check.

Priority What to check Your needs
Vegan suitability Look for an explicit vegan suitability statement on the chosen variant. Read its current ingredient list rather than relying on the custard cream name or a vegetarian label; M&S lists milk ingredients in its Extra Cream version. I want a custard cream labelled suitable for vegans, not a conventional biscuit that happens to look similar.
Portion format Check for explicit portion-pack wording and the number of packs. Ocado describes five portion packs for Schär; a 110g or 125g total pack weight does not establish separate portions or smaller biscuits. Separate packs would be useful in my lunchbox or bag. If I only want a compact packet, an outer-pack weight may be enough to compare formats.
Allergen information Check the ingredients, stated free-from properties and any precautionary allergen wording on the current pack. Vegan suitability alone does not establish the absence of allergen cross-contact. When I am choosing for someone with an allergy, I need to assess that specific allergen rather than treat the vegan label as an allergen-free claim.

Common buying mistakes

  • Assuming a conventional custard cream is vegan

    Similar-looking biscuits can have different ingredients. M&S lists dried whey and dried skimmed milk in its Extra Cream Custard Creams.

    Choose the specific pack with an explicit vegan suitability statement, and read its current ingredient list.

  • Reading a small pack weight as a mini-biscuit claim

    Lovemore’s 110g and Sainsbury’s Free From 125g figures describe outer-pack weight. They do not establish the dimensions of the biscuits or separate packaging.

    If portions matter, look for portion-pack wording. Ocado describes five portion packs for Schär; that still does not mean its biscuits are physically miniature.

  • Using a vegan label as an allergen check

    UK government guidance distinguishes vegan labelling from a guarantee that animal-origin allergens are absent through cross-contact.

    For an allergy, read the current ingredient and precautionary allergen statements for the specific product before serving it.

  • Relying on an older ingredient description

    Recipes and allergen details can change, so an online description may not reflect the pack in hand.

    Use the listing to narrow your choice, then check the physical pack’s ingredients and allergen information.

Relevant brand references

These examples refer to the named custard cream products, not every biscuit sold by each brand.

Schär

Ocado describes Schär Gluten Free Custard Creams as suitable for vegans and supplied in five portion packs.

  • The listed product is gluten-free and lactose-free, with separate portions.
  • Portion packs do not establish mini biscuits; the listing also carries a may-contain-lupin warning.

Sainsbury’s

Sainsbury’s Free From Custard Creams 125g are labelled suitable for vegans, gluten-free and milk-free.

  • The Free From variant identifies the dietary properties on its listing.
  • The 125g weight describes the pack, not individual portions or mini biscuits; check that you have selected the Free From variant.

Lovemore

Lovemore describes its 110g Custard Creams pack as suitable for vegans, gluten-free, wheat-free and milk-free.

  • The 110g outer pack offers a stated size to compare when separate portions are unnecessary.
  • The pack is not described as individually portioned or as containing mini biscuits; check the current label for ingredient and allergen details.

M&S

M&S Extra Cream Custard Creams provide a conventional-product comparison, not a vegan option.

  • The listed ingredients include dried whey and dried skimmed milk, so this particular product does not meet a vegan requirement.

Portion-packed custard creams at Joybuy

This Joybuy option represents the separately portioned route for vegan custard cream shopping. Check the pack for the latest ingredients and allergen information.

Schär Gluten Free Custard Creams 125g pack

Schär Gluten Free Custard Creams 125g

For shoppers who want separate portions, the product is described as suitable for vegans and supplied in five portion packs. It is labelled gluten-free and lactose-free; the portioned packaging does not establish that the biscuits themselves are mini. Check the current pack’s ingredients and precautionary allergen information if an allergen matters to you.

View on Joybuy

Questions about vegan custard creams

Can I assume custard creams are vegan?

No. M&S lists dried whey and dried skimmed milk in its Extra Cream Custard Creams. Look for an explicit vegan suitability statement on the particular pack you are buying and check its current ingredients.

Which option comes in separate portions?

Ocado describes Schär Gluten Free Custard Creams as suitable for vegans and supplied in five portion packs. That makes the packaging relevant when you want to take only some biscuits with you; it does not establish that each biscuit is smaller than a standard custard cream.

Does a vegan label mean a custard cream is free from milk allergens?

No. UK government guidance says vegan labelling does not guarantee the absence of animal-origin allergens through cross-contact. If milk is an allergen concern, assess the specific product’s current ingredients, free-from claims and precautionary allergen statements rather than relying on its vegan label alone.

Are the Lovemore and Sainsbury’s packs mini custard creams?

Their stated 110g and 125g weights respectively describe the outer packs, not biscuit dimensions. Neither stated format establishes mini biscuits or separate portions, so check for an explicit format description if either feature matters to you.