Joybuy is an online retailer which places the customer at the heart of everything it does.It is currently in test phase in the UK, Netherlands, Germany, France, Belgium and Luxembourg.

Our slogan, "Don’t just buy, Joybuy", perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.

Joybuy is JD.com's online retail business in Europe.