Who is choosing?

Picnic hosts dividing up bags

Individual packs make it easier to compare the calories in the bag each guest might eat. Walkers UK lists 96 kcal for a 22 g Oven Baked Sea Salt pack; Seabrook lists 82 kcal for an 18 g Sea Salted Crunchies bag. The amounts of food differ.

Shoppers comparing potato crisps

Look at both pack calories and kcal per 100 g rather than assuming a smaller bag has a lower-calorie recipe. Walkers UK lists 438 kcal per 100 g for Oven Baked Sea Salt; the checked Seabrook Sea Salted conventional crisps list 516 kcal per 100 g, according to Seabrook Crisps.

Hosts planning around dietary requirements

Check every flavour’s current ingredient and allergen declaration before putting several bags out to share. Dietary descriptions and may-contain statements can differ between products, including products from the same brand.

What matters when choosing?

Start with the calories in the portion you expect someone to eat; use the per-100 g figure to compare products at the same weight.

PriorityWhat to checkYour needs
Portion calories Read kcal for the whole bag or intended serving and its weight in grams. Check whether a multipack contains individual bags or a larger sharing pack. I want to know the calories in the amount each person will actually eat, not just a figure for 100 g.
Recipe comparison Compare kcal and fat on the same per-100 g basis, then return to the intended portion. A less-fat claim does not state the calories in your chosen serving. If I am comparing recipes, I do not want a smaller pack or a fat claim to obscure the calorie figure.
Dietary suitability Read the ingredient list, allergen declaration and any dietary claim on each exact flavour and pack. Check may-contain statements as well as ingredients. Guests with dietary requirements need information for the bags I will serve, rather than an assumption about the brand’s whole range.
Snack type Identify whether the product is a potato crisp, a potato snack, a lentil crisp or another snack. Compare pack format as well as nutrition figures. I may be happy with a crisp-style alternative, or I may specifically want conventional potato crisps for the picnic.

Comparisons to watch

  • Comparing bag calories without checking bag size

    Seabrook Crisps lists 82 kcal for an 18 g Sea Salted Crunchies bag, while Walkers UK lists 96 kcal for a 22 g Oven Baked Sea Salt pack. Those figures describe different amounts of food.

    Read the grams alongside whole-bag kcal, and use kcal per 100 g when you want a same-weight comparison.

  • Reading “less fat” as “fewest calories”

    Tyrrells gives a less-fat comparison for its Lentil Crisps, but lists 140–141 kcal per 30 g serving across the flavours shown in its nutrition information.

    Check the selected flavour’s kcal, fat and serving weight separately rather than using the fat claim as a calorie ranking.

  • Assuming a dietary claim covers every flavour

    Ingredients and allergen statements vary by product. Seabrook Crisps, for example, lists possible milk, soya, sulphites and cereals containing gluten for Sea Salted Crunchies.

    Read the current declaration on each pack before serving guests with allergies or other dietary requirements.

  • Expecting every traditional crisp to match a baked option

    The checked sea-salt and salted examples from KETTLE Chips, Tyrrells, REAL Hand Cooked Crisps, Seabrook and McCoy's list 515–533 kcal per 100 g. Walkers UK lists 438 kcal per 100 g for Oven Baked Sea Salt. These are specific products, not figures for every flavour in those ranges.

    If calories are the deciding factor, compare the exact products at the same weight and then check the calories in the bag you plan to buy.

Brand and product references

These figures refer to the named products and serving sizes, not every crisp made by each brand.

Walkers

Oven Baked Sea Salt offers an individually portioned potato-crisp option.

  • Walkers UK lists 96 kcal and 2.8 g fat per 22 g pack, and 438 kcal per 100 g.
  • Check the exact pack’s allergen declaration, particularly when serving a variety of flavours.

Tyrrells

The named products include lentil crisps and Lightly Sea Salted potato crisps; they are different choices.

  • Tyrrells lists 140–141 kcal per 30 g serving for the Lentil Crisp flavours in its nutrition information.
  • Its Lightly Sea Salted potato crisps list 156 kcal per 30 g serving. Check which product and serving size you are comparing.

KETTLE Chips

Lightly Salted is a hand-cooked potato-crisp option.

  • KETTLE Chips describes this product as gluten-free and suitable for vegans and vegetarians.
  • Its listed nutrition is 516 kcal and 29.5 g fat per 100 g; check the chosen pack size for portion calories.

Seabrook

Sea Salted Crunchies are labelled potato snacks; Sea Salted crisps are a separate product.

  • Seabrook Crisps lists 82 kcal per 18 g bag of Sea Salted Crunchies.
  • Its Sea Salted crisps list 164 kcal per 31.8 g bag. Do not apply the Crunchies figure to that range.

McCoy's

The checked Salted product is a ridged potato-crisp choice.

  • Its ridged format offers a different crisp style from the baked and potato-snack examples.
  • McCoy's lists 533 kcal per 100 g for Salted. Check the bag weight before comparing portion calories.

REAL Hand Cooked Crisps

REAL Sea Salt is a hand-cooked potato-crisp option.

  • REAL describes its range as vegetarian and gluten-free; inspect the exact pack when those claims matter to a guest.
  • REAL lists 515 kcal and 30 g fat per 100 g for Sea Salt, so calculate portion calories from the selected pack.

Joybuy picnic snack options

These options cover individual bags of popped snacks, a baked-crisp variety pack, green-bean crisps and lentil cakes. Lentil cakes are an alternative snack rather than crisps; check each product’s portion information if bag calories are your main consideration.

PopChips Sour Cream & Onion 5 x 17 g

PopChips Sour Cream & Onion 5 x 17 g

Five 17 g bags provide individual portions of a popped snack for the picnic. Check the pack’s calorie and milk-allergen information before sharing.

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PopChips Barbecue 5 x 17 g

PopChips Barbecue 5 x 17 g

This multipack contains five 17 g bags of a popped snack. Read the calorie figure and any milk or soya may-contain statement on the exact pack when planning what to serve.

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Walkers Oven Baked Variety Pack Crisps 6 x 22 g

Walkers Oven Baked Variety Pack Crisps 6 x 22 g

Six 22 g bags offer individually portioned baked crisps in a variety pack. Walkers UK lists 96 kcal for a 22 g Oven Baked Sea Salt pack; check the calories and allergens on each flavour in this pack separately.

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Frula GreenBean Vegetable Crisps 30 g

Frula GreenBean Vegetable Crisps 30 g

A 30 g bag of green-bean vegetable crisps offers a different product type from potato crisps. Check the pack’s kcal figure and ingredient declaration before comparing it with smaller individual bags.

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Kallo Protein Packed Lentil Cakes 100 g

Kallo Protein Packed Lentil Cakes 100 g

This 100 g pack contains lentil cakes rather than crisps or individually wrapped crisp bags. Check how many cakes you intend to serve and read the pack’s portion and allergen information.

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Frequently asked questions

How should I compare crisp calories for a picnic?

Compare the calories in the whole bag each person is likely to eat, alongside its weight. For a same-weight comparison, check kcal per 100 g too: Seabrook Crisps lists 82 kcal for an 18 g Sea Salted Crunchies bag, while Walkers UK lists 96 kcal for a 22 g Oven Baked Sea Salt pack.

Are baked crisps always lower in calories?

Do not assume so from the word “baked”. Walkers UK lists 96 kcal per 22 g pack for Oven Baked Sea Salt, but a buying comparison still needs the calorie figure and portion size for each exact product.

Are Seabrook Crunchies conventional potato crisps?

Seabrook describes Sea Salted Crunchies as potato snacks. If you are happy with a crisp-style alternative, compare their 18 g bag with the portion you would eat of a conventional crisp; do not treat the two product types or bag sizes as identical.

What should I check for guests with allergies?

Read the ingredients and allergen declaration on every exact flavour before serving it. Seabrook Crisps lists possible milk, soya, sulphites and cereals containing gluten for Sea Salted Crunchies; a statement for one product must not be applied to another flavour.

How should I keep unopened bags at the picnic?

Follow the storage directions on the product you buy and keep bags sealed until serving. The Walkers product information specifies a cool, dry place for unopened packs.