Who is choosing this snack?

Shoppers choosing a snack for its protein

If protein is the reason for your afternoon snack, compare the amount in the pack you would eat, not just a crisp-like name or appearance. Myprotein UK lists 11g protein per 25g pack for its Popped Protein Crisps; conventional potato crisps are a different starting point.

Desk-snackers comparing savoury options

If you want a crunchy snack between meals, decide whether you want sliced-potato crisps or are open to another recipe. Check protein and salt per pack alongside the ingredients, particularly when comparing different pack sizes.

Parents and school-food buyers

A snack brought from home and food provided by a school are not automatically governed by the same requirements. The Department for Education’s school-food guidance concerns food provided in state-funded schools in England; check the applicable setting and school policy before deciding what to supply.

What should you check?

Start with why you want the snack—protein or the familiar potato-crisp experience—then compare the exact flavour and pack you intend to eat.

Priority What to check Your needs
Protein Compare protein per 100g and per pack. Legislation.gov.uk requires at least 20% of a food’s energy to come from protein for a “high protein” claim; grams of protein alone do not establish that qualification. I’m choosing this snack for protein, so I want to know what the portion I’ll eat provides, rather than relying on the product name.
Snack type Check the main ingredients and whether the product is a conventional potato crisp or a protein-based alternative. Compare portions on the same basis. Potato-crisp flavour and texture may matter more to me than protein, or I may be happy to try a different crisp-like snack.
Salt and allergens Read salt per pack as well as per 100g. Check the exact flavour’s ingredient and allergen statements; Myprotein UK lists soya protein concentrate in its Popped Protein Crisps. If I usually finish a whole bag, its per-pack salt figure is the useful comparison. I also need to check whether the ingredients suit me.
School setting Identify the UK nation, whether the food is school-provided or brought from home, and the current school policy. England’s school-food requirements and its HFSS retail-promotion rules have different scopes. If this snack is for school, I need an answer for that particular setting—not a blanket rule about every packet of crisps.

Common buying mistakes

  • Treating any protein on a crisp label as “high protein”

    A few grams per 100g do not, by themselves, show that protein supplies the required share of the food’s energy. Legislation.gov.uk sets that share at a minimum of 20% for a “high protein” claim.

    Compare the nutrition panel with the claim’s energy-based criterion, and check protein per pack if you are choosing the snack for the amount you will eat.

  • Assuming protein crisps have a potato-crisp recipe

    Myprotein UK lists soya protein concentrate, potato starch and potato flakes for its Popped Protein Crisps. That ingredient mix differs from conventional sliced-potato crisps and matters when checking allergens.

    Read the ingredient and allergen information for the exact flavour rather than choosing by its crisp-like appearance alone.

  • Overlooking salt when comparing protein

    A higher protein figure does not tell you the salt content. Myprotein UK lists 1.40g salt per 25g pack for its Popped Protein Crisps, while salt figures for the sampled potato crisps differ by product.

    If you eat a whole pack, compare per-pack salt figures and take account of different pack sizes.

  • Using retail HFSS rules as a school-food answer

    Department of Health & Social Care guidance on HFSS retail promotions applies to businesses operating in and selling to England. Department for Education guidance separately addresses food provided in state-funded schools in England.

    For a school snack, check which nation and food setting apply, then consult the current school requirements and policy for the product concerned.

Brand and product references

These figures describe the named products, not every flavour or pack sold by each brand.

Walkers

Walkers lists both conventional potato crisps and an Oven Baked range.

  • Walkers UK lists 5.9g protein per 100g for Oven Baked Sea Salt.
  • Its “50% less fat” description compares fat with regular potato crisps; it is not a high-protein claim.

Tyrrells

Tyrrells Lightly Sea Salted is a conventional potato crisp.

  • Tyrrells lists 6.9g protein and 0.65g salt per 100g for this flavour.
  • Choose it for the potato-crisp format, rather than treating its protein figure alone as a high-protein qualification.

KETTLE Chips

The sampled Lightly Salted product is a potato crisp.

  • KETTLE Chips lists 6.5g protein and 0.7g salt per 100g for Lightly Salted.
  • Check the nutrition panel for another flavour or pack rather than applying these figures across the range.

Seabrook

Seabrook gives both per-bag and per-100g nutrition for its Sea Salted crisps.

  • Seabrook lists 1.9g protein and 0.4g salt per 31.8g bag.
  • The same product lists 5.9g protein per 100g; keep the serving basis clear when comparing it with another snack.

Pipers

Pipers Anglesey Sea Salt is a potato-crisp option for shoppers comparing flavours.

  • Pipers lists 5.1g protein and 0.94g salt per 100g for this flavour.
  • Its protein figure should not be mistaken for a high-protein qualification.

REAL Hand Cooked Crisps

The sampled Jalapeño Pepper product is a conventional potato crisp.

  • REAL Hand Cooked Crisps lists 6.9g protein and 0.65g salt per 100g for Jalapeño Pepper.
  • Check the label of the flavour you buy; these figures do not describe every REAL crisp.

Joybuy snack option

This lentil cake is a savoury alternative to conventional potato crisps for an afternoon snack. Check its pack nutrition if protein is your deciding factor.

Kallo Protein Packed Lentil Cakes 100g pack

Kallo Protein Packed Lentil Cakes 100g

Consider this 100g pack if you are open to a lentil cake rather than a potato crisp for your afternoon snack. Compare the pack’s protein per serving, salt and allergen information before choosing it for a specific dietary need.

View on Joybuy

Questions about protein and crisps

Are ordinary potato crisps high in protein?

The sampled conventional crisps from Walkers, Tyrrells, KETTLE Chips, Seabrook, Pipers and REAL are not high-protein options. Their manufacturers list 5.1g to 6.9g protein per 100g; legislation.gov.uk requires at least 20% of a food’s energy to come from protein for a “high protein” claim. Check the exact product rather than assuming every flavour has the same nutrition.

What matters when choosing a protein crisp for an afternoon snack?

Compare protein and salt in the portion you plan to eat, then read the ingredients and allergen statement for the exact product. Myprotein UK lists 11g protein and 1.40g salt per 25g pack for its Popped Protein Crisps, which contain soya protein concentrate.

Does “baked” or “reduced fat” mean high protein?

No: those descriptions address preparation or fat, not the share of energy supplied by protein. Walkers UK describes Oven Baked Sea Salt as having 50% less fat than regular potato crisps and lists 5.9g protein per 100g; assess any high-protein claim separately against the energy-based criterion.

Do the same crisp rules apply to every UK school snack?

No blanket UK conclusion follows from England’s HFSS retail-promotion guidance. The Department for Education says England’s school-food guidance covers food and drink provided in state-funded schools, while Department of Health & Social Care HFSS promotion guidance concerns businesses operating in and selling to England. Check the nation, whether the snack is school-provided or brought from home, and the school’s current policy.