Crisp snackers looking to reduce fat
If you want a familiar crisp for a late snack, compare fat per 100g for different products, then check the amount in the pack you expect to eat. A word such as “baked” is not a substitute for the nutrition panel.
Who is choosing?
Shoppers keeping salt in view
A reduced-fat claim says nothing by itself about salt. Check the salt figure for your intended portion alongside the fat figure, particularly when comparing different pack sizes.
Shoppers with allergen or dietary requirements
Choose by the exact flavour and pack, not the brand name alone. Read its ingredients, allergen warnings and dietary statements before deciding whether it suits your requirements.
What matters on the label?
Start with fat per 100g to compare products, then use the pack or serving figures to judge the portion you would actually eat.
| Priority | What to check | Your needs |
|---|---|---|
| Fat | Compare fat per 100g, then fat in the intended portion. Walkers lists 13g per 100g for Oven Baked Sea Salt; Tyrrells lists 20g for Lentil Crisps Sour Cream & Onion. The NHS low-fat guide for solid foods is 3g or less per 100g. | I want to reduce fat without mistaking “reduced fat” for “low fat”. |
| Salt | Compare salt per 100g and per portion. Tyrrells lists 2.0g per 100g for Lentil Crisps Sour Cream & Onion; Walkers lists 0.19g in a 22g Oven Baked Sea Salt pack. | Salt matters to me as well as fat, so I need to check both figures for the snack I would eat. |
| Portion | Check the net pack weight and calories per pack or stated serving. Walkers lists 96 kcal for its 22g Oven Baked Sea Salt pack. The NHS notes that a manufacturer’s serving may differ from the amount someone eats. | A single pack helps me see the quantity at a glance; with a larger bag, I would decide on a portion before eating. |
| Suitability | Read the exact flavour’s ingredients, allergen declaration and dietary statements. KETTLE Chips describes Lightly Salted as gluten-free and suitable for vegans and vegetarians; that does not establish suitability for other flavours. | I need the particular pack to meet my dietary requirements, regardless of its fat content. |
Common buying mistakes
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Reading “baked” or “reduced fat” as “low fat”
A reduced-fat claim compares a product with another product or reference. Walkers Oven Baked Sea Salt lists 13g fat per 100g, above the NHS low-fat guide of 3g or less per 100g for solid foods.
Compare the per-100g fat figures rather than treating the front-of-pack wording as the whole answer.
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Checking fat but not salt
Tyrrells Lentil Crisps Sour Cream & Onion list 2.0g salt per 100g despite the brand’s reduced-fat comparison. Fat and salt are separate label checks.
Look at both figures for the portion you plan to eat, especially if salt is part of your buying decision.
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Using the stated serving for a larger bag
The amount eaten from a sharing bag may differ from its stated serving. NHS food-label guidance notes that a manufacturer’s idea of a portion may not match yours.
Use the pack weight to work out whether the stated serving reflects your snack, or portion the bag before eating.
Brand references for comparing crisps
These examples refer to particular products or stated ranges, not every flavour a brand makes.
Walkers
Oven Baked Sea Salt provides a 22g pack for comparing a baked potato crisp with other pack formats.
- Walkers states that Oven Baked Sea Salt has 50% less fat than regular potato crisps and lists 13g fat per 100g.
- It is not low fat under the NHS guide of 3g or less per 100g; check the exact pack for allergen warnings.
Tyrrells
Lentil Crisps offer a different base ingredient from potato crisps.
- Tyrrells states that its Lentil Crisps have 30% less fat than standard potato crisps on average. Sour Cream & Onion lists 20g fat per 100g.
- Sour Cream & Onion lists 2.0g salt per 100g. The brand’s fat comparison uses an average, not every individual potato crisp.
KETTLE Chips
Lightly Salted is a hand-cooked potato crisp to compare with reduced-fat products.
- KETTLE Chips describes this flavour as gluten-free and suitable for vegans and vegetarians.
- It lists 29.5g fat per 100g; “Lightly Salted” is not a reduced-fat claim.
Seabrook
Sea Salted is another potato-crisp reference for comparing nutrition panels.
- Seabrook lists 9.7g fat in a 31.8g bag, making both the pack and per-100g figures available for comparison.
- At 30.4g fat per 100g, this flavour does not serve the reduced-fat aim.
McCoy's
Original Salted is a traditional ridged potato crisp rather than a reduced-fat example.
- McCoy's lists nutrition per 100g for direct label comparison, including 32g fat and 1.3g salt.
- The Original Salted product may contain milk, soya, gluten and mustard; consult the exact pack for allergen decisions.
Real Crisps
REAL Hand Cooked Crisps describes its range as vegetarian and gluten-free.
- The range offers hand-cooked crisps for shoppers considering that format.
- Compare the exact pack’s fat, salt and allergen information before choosing it for a reduced-fat snack.
Joybuy product options
These options include baked potato crisps, other crisp formats and lentil cakes. They differ in pack size and format, so check the nutrition and allergen information for the exact product you choose.
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Walkers Oven Baked Variety Pack Crisps 6 x 22g
The six individual 22g packs provide a defined pack size for a late snack. As a variety pack, check each flavour’s nutrition panel and allergen declaration separately.
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Walkers Oven Baked Cheese & Onion Crisps 6 x 22g
The 6 x 22g format lets you compare the nutrition for an individual pack with the amount you intend to eat. Check this flavour’s own fat, salt and allergen information rather than applying figures from Oven Baked Sea Salt.
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PopChips Sour Cream & Onion 85g
This 85g pack is an option if you prefer to portion a larger bag for a late snack. Use its own per-100g and serving figures to compare fat and salt with smaller packs.
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Frula GreenBean Vegetable Crisps 30g
The 30g green bean crisp pack offers a different ingredient base from potato crisps. Check its own fat, salt, sugar and allergen label before comparing it with a reduced-fat potato crisp.
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Kallo Protein Packed Lentil Cakes 100g
These are lentil cakes rather than potato crisps, so choose them if that different format appeals. Compare the label per 100g and the quantity you would eat; check the pack for allergen information.
Questions about choosing crisps
Does “reduced fat” mean crisps are low fat?
No. A reduced-fat claim is a comparison, while the NHS guide describes solid foods with 3g fat or less per 100g as low fat. Walkers Oven Baked Sea Salt lists 13g per 100g, and Tyrrells Lentil Crisps Sour Cream & Onion list 20g per 100g; compare the figure for the exact product you are considering.
Should I compare crisps per 100g or per pack?
Use both: per 100g helps compare products of different sizes, while the pack or serving figure shows the amount in the portion you plan to eat. The NHS cautions that a manufacturer’s stated portion may differ from yours, which matters particularly with a larger bag.
Are reduced-fat crisps lower in salt too?
Not necessarily; check salt separately for each product and portion. Tyrrells lists 2.0g salt per 100g for Lentil Crisps Sour Cream & Onion, while Walkers lists 0.19g in a 22g Oven Baked Sea Salt pack. Those are different portion measures, so use the per-100g figures for a like-for-like product comparison.