Irn-Bru Sugar Free 8x330ml

Product Marketing

Irn-Bru Sugar Free delivers the iconic, irreverent character of Scotland's beloved soft drink in a guilt-free format, perfectly blending tradition with contemporary wellness preferences. Since its original launch in 1975 and rooted in a secret recipe dating back to 1901, this beverage retains the bold, fruity flavour profile—infused with 32 mysterious flavours—that has made Irn-Bru a cultural icon . Each 330ml can contains zero sugar and minimal calories, catering to health-conscious consumers without compromising the drink's signature tangy, citrus-forward taste . Sweetened with acesulfame K and aspartame, it offers a refreshing fizz alongside a subtle caffeine kick, making it an ideal choice for those seeking a distinctive alternative to mainstream sodas .

Designed for seamless integration into daily life, Irn-Bru Sugar Free excels as a versatile companion for everything from casual hydration to social gatherings. Its light, effervescent texture and balanced acidity—achieved through citric acid and natural flavourings like quinine—pair exceptionally well with spicy foods, making it a favourite at gatherings or alongside meals like those at Nando's . The 8x330ml multipack format prioritizes convenience, allowing easy storage in office fridges, picnic baskets, or at home for on-the-go refreshment . To preserve its signature fizz and flavour, the product should be stored in a cool, dry place and served chilled . 

Ingredients
Carbonated Water, Acid (Citric Acid), Flavourings (including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Acesulfame K, Aspartame), Preservative (E211), Colours (Sunset Yellow, Ponceau 4R)

Allergens
None

Nutrition

Storage

Store in a cool, dry place.

Net Quantity

8x330ml  

Shelf-life
Best Before End: See Base of Can.

Safety Information
Sunset Yellow & Ponceau 4R: May have an adverse effect on activity and attention in children.

Manufacturer Address
A.G. Barr, Freepost RRGU-SERY-RSAK, Glasgow, G68 9HD, UK.