Nice Rice Wholegrain Basmati Bag 1kg

Product Marketing
Our signature sustainably farmed wholegrain Basmati rice, sourced from a select group of farmers based in Haryana, India. We use only the highest quality grains - aromatic, with a beautiful nutty flavour - making other rice seem, well, ordinary! And our rice isn’t just delicious - it’s better for the planet too. We source 100% of our rice from pioneering farmers who are reducing CO₂ emissions and conserving precious water resources. So, buying Nice Rice means you’re helping create a more sustainable rice industry. It’s rice, done better*.
*BETTER TASTING RICE
We use a single origin, heritage variety basmati across our range.
No artificial colours, flavours or preservatives.
*BETTER FOR THE PLANET
Rice farming has a shocking sustainability record. CO₂-eq emissions from flooded paddy fields are a huge contributor to climate change. In fact, beef is the only food with higher global emissions. We source our rice from pioneering farmers who prioritise sustainability, cutting CO₂-eq emissions by 49%.
*BETTER WAY OF DOING BUSINESS
We pay farmers a premium price for committing to sustainable farming. That way we can help farming communities out of poverty and help the planet at the same time.
We also donate 2% of our revenues to train more farmers in sustainable farming practices.

Ingredients
Brown Basmati Rice

Allergens
None

Nutrition

Per Serving (60g dry/uncooked rice)

Storage
Store somewhere cool and dry.

Manufacturer Address
Mission Brands Ltd, 71-75 Shelton Street, London, WC2H 9JQ.

Best Before End
Please see the product packaging for expiry date.

Importer
(UK) JINGDONG RETAIL (UK) LIMITED
Address: Floor 3, 20 King Street, London, SW1Y 6QY, United Kingdom.