Jingdong Retail (UK) Limited, Jingdong Retail (Netherlands) B.V., Jingdong Retail (France) SAS, and Jingdong Retail Germany GmbH ("Joybuy", "we", "us" or "our") attaches great importance to the protection of its users' and customers' privacy and personal information. We use cookies and other similar technologies when you visit our website (www.joybuy.com) or use the Joybuy app ("Services").

This Joybuy Cookie Policy ("Policy") explains how we and other members of our group use cookies and similar technologies when you, or business users acting on your behalf (your “Personnel”), use(s) our Services.

Please read the Joybuy Cookie Policy carefully. If you have any questions, please feel free to contact us.

For more detailed information about how we process your Personal Data, please see our Privacy Policy. For information on using the Services, please see our Term of Use.

This Policy covers:

1.     Scope

2.     What are cookies?

3.     What types of cookies do we use?

4.     What cookies and similar technologies do we use?

5.     How can you delete cookies or change your cookie settings?

6.     Contact details

7.     Changes to this Policy

1 Scope

1.1   We will only use cookies and similar technologies in accordance with this Policy.

2 What are cookies?

2.1 Cookies and other similar technologies are small text files that can be placed on your computer, tablet, smartphone or other electronic device with which you can use to surf the internet via a web browser (“Device”). Websites or apps can place cookies on your Device via your web browser if you visit such website or use an app – this typically involves storing pieces of information or code transferred to or accessed from your Device to store and, sometimes, record information about your interaction with online services from your Device. Examples of web browsers are: Internet Explorer, Firefox, Safari, Google Chrome and Opera.

2.2 After a cookie is placed on your Device, your Device can be recognised as you surf through the website via the same web browser or use an app. This will for instance enable the website or app to ‘remember’ your language settings, which pages you visited and the items in your shopping chart. If such cookies are placed by a third-party, such third-party can (also) recognise your device (third-party cookies). It is also possible that cookie information is shared with third-parties. For more information on cookies, please be referred to the website www.allaboutcookies.org.

2.3 Lifecycle cookies: after a cookie is placed on a device, it is only valid for a certain period.

a. After the validity period of a cookie lapses, the cookie is automatically removed by the web browser. The validity period varies per cookie. For example, some cookies are only valid during the browser session. Other cookies can also recognise your Device if you visit the website or app during a new browser session, e.g. for a year after being placed on your Device.

b. Early deletion/refusal of cookies: you can choose to delete a cookie manually before its validity period has lapsed. You can also decide to refuse cookies which may only be placed with your consent, in the first place. For more information on this, please see the section “How can you delete cookies or change your cookie setting?” below.

2.4 Similar technologies: in addition to cookies, other techniques are also used for similar purposes:

a. HTML5 Local Storage and Flash cookie: HTML5 Local Storage and local shared objects (LSOs, also called “Flash cookies”) can be used for the same purposes as cookies.

b. Web beacons: Web beacons (also called “tags”) are bits of programming code that can be included in web pages, emails, and ads. Web beacons can notify the user when those web pages, emails, or ads have been viewed or clicked on by you.

c. Embedded scripts: Embedded scripts (also called “JavaScript”), are sections of programming code that can be included in web pages to measure how those web pages are used by you, e.g. by registering which links you click on.

d. Device fingerprints: information collected about software or hardware of a device for identification and security purposes. This information is collected for two main purposes, namely (i) ensuring the security of your account by detecting hacking activities, security threats and related abnormal statuses of your account, and (ii) ensuring fair dealing and protecting your and our interests by detecting and blocking cybercrime or online deceptive activities.

e. Event tracking: an event is your interaction or activity with a page, which will be tracked through the tracker. This information is collected for the following main purpose, namely identifying which ads or pages have led to purchases and calculating the conversion rate in order to optimize performance levels.

f. SDKs (software development kits) provided by our suppliers and embedded in our app, These SDKs help us with analytics (including understanding how are users our interacting with our Services), with online advertising (including analysing how effective advertising on the apps has been and recording which ads you have seen and interacted with) and with stability monitoring which helps us ensure the app is performing as it should.

2.5 We use cookies, either alone or in combination with each other, to create a unique ID which corresponds to you.

2.6 When you first interact with our Services, you will be notified that we use cookies and we will ask for your consent to use non-essential cookies. This banner will also allow you to decide which non-essential cookies you want to accept. We also give you information about how to disable cookies below. Where you change your browser settings to generally disable all cookies, you may not be able to take full advantage of our Services; some aspects may not work without some cookies being used.

We use these cookies on the basis that they are necessary for the performance of a contract with you, or because using them is in our legitimate interests (where we have considered that these are not overridden by your rights) or where you have consented to their use.

3 What types of cookies do we use?

3.1 We use four types of cookies on this Site: (i) essential cookies (ii) functional cookies, (iii) analytical and performance cookies, (iv) targeting and advertising cookies. More information on this is provided below.

3.2 Essential cookies:

a. These are cookies that are essential for the operation of our Services and under our terms with you. They include, for example, cookies that enable you to log into secure areas of our Services, use a shopping cart, take steps to deliver our Services to you and preserve the proper layout and navigation of a Services. If you disable these cookies, certain features of the Services may not work.

b. Essential cookies may be placed without your consent.

3.3 Functional cookies:

a. These are used to recognise you when you return to our Services. This enables us, subject to your choices and preferences, to personalise our content, greet you by name and remember your preferences (for example, your choice of language or region).

3.4 Analytical and performance cookies:

a. Analytical and performance cookies are used to analyse and map the use of our Services, so that the quality and/or effectiveness can be improved. These types of cookies will, for example, capture the number of users and see how they engage with our Services, including specific content and features. This helps us for our legitimate interests of improving the way our website works (for example, by ensuring that users are finding what they are looking for easily).

b. We will not place analytical and performance cookies without your consent.

3.5 Targeting / advertising cookies:

a. Tracking cookies are used to follow the behaviour of website visitors across multiple websites. If such cookies are placed by another party, these are called third party tracking cookies.

b. We will not place tracking cookies without your consent.

For a full overview of all the cookies we use, please be referred to the paragraph “What cookies and techniques do we use? Full overview”, below.

4 What cookies and similar technologies do we use?

4.1 On our Site, we use the following cookies and techniques:

5 How can you delete cookies or change your cookie settings?

5.1 You can you change your cookie settings in general – for all websites you visit – via your browser settings. You can also change your cookie setting just for our Site.

5.2 Within your browser you can change your cookie preferences and choose whether you wish to accept cookies or not. The choices you can make and how you make them differs per browser, such as denying all third-party cookies. For further information on how you can change your browser settings, please see: www.aboutcookies.org/how-to-control-cookies/

6 Contact Details

6.1 Jingdong Retail (UK) Limited (Company number: 15830555), Jingdong Retail (Netherlands) B.V. (Company number 80456774), Jingdong Retail (France) SAS (Company number 947844197 ), and Jingdong Retail Germany GmbH (Company number HRB 277115 B) are  joint controllers which administer and host the Services and from which global and strategic decisions are made. The four data controllers operate the website of Joybuy in different UK and EU states. For any questions, comments or requests, you may contact us via support@joybuy.com. Please let us know by e-mail if you prefer to have further contact over the phone.

6.2 Our address is: Jingdong Retail (UK) Limited, Floor 3, 20 King Street, London SW1Y 6QY, for other controllers, Floor 12, Boompjes 40, 3011 XB Rotterdam, the Netherlands.

6.3 Our data protection officer can be contacted at DPO@jd.com.

7 Changes to this Policy

7.1 Joybuy reserves the right to change this Policy on a regular basis. Where required, Joybuy will inform you of updates made to this Policy. The current version is always available on our website and in our app. This Policy was last amended and revised in October 2025.